Introduction of Jio had brought about a storm in the telecom market. Earlier it launched a lucrative offer of unlimited free calling, free 4G data and free messages till the 31st of December 2016 and which was further extended till the 31st March 2017.
During the October-December quarter, it had announced the launch of ‘Jio Happy New Year Offer (“JNO”)’ effective from 4th December 2016. Under JNO, all subscribers have been entitled to certain special benefits, which comprise of Jio’s Data, Voice, Video and its applications free up to 31st March 2017. The company had stated that only those who will subscribe on or before March 3, 2017 will be able to avail the aforementioned benefits.
Although Jio had announced the details of the commercial plans earlier in September when it opened the 4G service for public, a report by Economic Times says that the company is now working on newer — and cheaper — plans. The report says that as part of making the service popular, it is likely to come with the Rs 100 offer to all the people using the service. It will ask consumers to pay Rs 10 each month for three months until June-end for free data and free voice calls after the Happy New Year Offer ends on March 31.
In its filing to the BSE, the company reported that it crossed the 50 million subscribers in the first 83 days since the service had been launched. Getting around 6 lakh subscribers per day, the company had 72.4 million subscribers within four months from the commencement of services.
Jio Cheaper offer
The current Jio phase can be considered alpha testing. Now, jio had launch another other. The upcoming 3 months with Rs 100 offer could be the beta, when Jio will not only be able to test out network but also its customer response and billing systems.
Finally, the Rs 100 offer will help Jio stave off the regulatory challenge posed by Airtel and others. Rs 100 will be cheaper for the users. These companies are already furious that Jio has been allowed to extend its free offer beyond Dec 31. If Jio wants to test its services further and want to extend the free services beyond March 31, it may not be possible for the company at all. Hence, a Rs 100 will help it counter the argument from Airtel and others that Jio services are free and hence unfair competition.